I think that part of the reason why pre-order sales are important to companies like CodeRed is because they ARE a small label, and when they are spending big $$ to pick up niche titles, if the titles don't sell well within the first few months not only does it effect their bottom line, they aren't able to recoup the resources put out to acquire the title to begin with (not to mention costs of mastering and/or processing, packaging etc.), and they may not have endless amounts of money to acquire further titles, finish work on existing projects or pay to have cast members interviewed etc. While I fully understand the frustration of fans who find out about these special releases after the fact (I often find myself in this position over Disney titles, where all sorts of extra doodads pop up after the fact, most of them from stores I have no access to), I will say that Best Buy is notorious for fucking over not just movie fans who frequently can't find product in stores to purchase, but they also fuck over many smaller labels with their finicky demands and screwy release/stocking. A similar issue occurred with the series of Naschy/Spanish horror titles that were released over the last couple of years (including the GLORIOUS Night of the Sorcerers...hehehe)...Although these titles were released by a company that seems to have a little more $$ to work with than CodeRed, they are still a small label in comparison, and their titles were shuffled around, mutated from original design plans, and then quietly released to stores with little care. Best Buy is like the WalMart of video, where they constantly force DVD production houses to cater to their demands, and then often leave them hanging or renig on agreements. Unfortunately, the sale of a title to Best Buy is often one of the biggest opportunities a small label has to recoup on their investment, which is, I think, why it ends up being such an attractive deal. It really is too bad though, that they drop the fucking ball in such a big way. They also screwed OffColor in the sales of the Paramount acquisitions (Phase IV, Student Bodies etc.)...Although these were supposedly "Best Buy exclusives", from what I understand something like 60% of stores didn't bother to carry them (or the main distribution arm of Best Buy didn't bother to stock the stores---still waiting for an exact explanation of how that shit works), and their website listed the titles as "Back Order"...So, basically the titles appeared to be unavailable unless you were lucky enough to find them in a local store or catch them on the website during a brief window of availability. The real stink came when I contacted OffColor and was told that the website status was a known problem, and that there were many cases of each of these titles sitting in the Best Buy warehouse, but that because the website showed them as being on back order many sales were being lost. Best Buy really doesn't care. I guess if the distributor gets their money from Best Buy then they're not really hurt by it, but when the titles don't end up selling well, what does that mean for potential future releases? I feel sorry for companies like Code Red who have to deal with this kind of crap. I think they have to though, in order to stay afloat. I will agree with the earlier posters though--I'm glad that someone is out there bothering to release these titles at all, and I will definitely continue to support them and pre-order whenever titles come up that I'm interested in. I will not, however, support Best Buy, unless it's absolutely necessary.