But as I've been saying, all of that is beside the point I'm making. You're not telling me anything I don't already know regarding HD technology. You're discussing apples with me when I'm talking oranges. Obviously we hang in altogether different income brackets, but to this day I still only know slightly more than a handful of people that own an HD set and none of them are larger than 47". Again, none of what you say is important to my argument. What is important is that in this world poor people severely outnumber rich people. Ergo, there's no way I'll ever believe that more people own 61" screens than they do 32". And since more people own smaller screens, more people aren't going to see as much of a need for blu-ray. And PJ setups are still within the domain of the hobby-ists. If they weren't they'd be readily available in every department store. If they are, then they've successfully escaped my attention. Again no anger here, although your continuation to talk technical jargon to me when I'm discussing blu-ray from a sociological or business model perspective is, I'll admit, a bit frustrating. You're talking technology, but I'm talking people.