Oh agreed, gore is cheap too. Anything that is used in place of real suspense, tension, or horror is cheap. Not that it should be avoided if the story calls for it (which I also dislike).
One of the things I liked most about House of the Devil was they way the tension just built without any jump scares. Like you kept expecting there to be one (it's such a horror movie cliche), and it never happened. That feeling of unease just went on and on. So I'm disappointed if Ti West has resorted to a cliche he's been able to avoid so well in the past. Of course, I'll reserve all judgement till I actually see the movie.
Bummer it won't be on HDNet though.
CINEMA PAFF - Your BB-Movie Showcase *
* - The extra B is for BYOBB