I just got back from this and liked it well enough. The 8mm movies that Hawke watches are the best part of the film (the lawnmower!), but it loses footing as it becomes more supernatural. For fans of the film and the director in episodes 13 & 14 of the SMovieMakers podcast (http://smodcast.com/channels/smoviemakers/
), Kevin Smith talks making horror with Scott Derrickson, writer/director of Sinister, The Exorcism of Emily Rose, and Hellraiser: Inferno. There is a lot of good stuff in here about the business of horror, but I love the stories about Blumhouse Productions, the company behind Sinister and the Paranormal Activity series. Their secret to success? Keeping budgets low (nothing over $5 million) and giving the filmmakers complete creative control. I had no idea that Insidious (the company's last non-P.A. horror film) only cost $800,000. They're really putting all their money up on the screen!