Originally Posted by dave13
I was totally unaware that this film had any hype, until recently. I saw a trailer for it (maybe in front of Evil Dead? or something else...), and having never heard of it before, thought that it didn't look like anything remotely special. Where did the hype come from? Did it make a big splash playing film festivals or something? Was it kept from release like Mandy Lane? I still haven't actually witnessed any of this hype. Only people referencing the hype. It's kind of odd.
It was number one, if not at least very high up on a lot of people's top 10 horror films of 2013.